Outdoor furniture may be the rest tables and chairs, swing chairs, etc. in the eyes of most Chinese people. In fact, outdoor furniture is a very large concept, mainly referring to furniture used for outdoor and semi-outdoor public activities or personal leisure. It is mainly divided into four categories: urban public outdoor furniture, courtyard outdoor leisure furniture, commercial outdoor furniture and portable outdoor furniture.
Due to the immature development of outdoor furniture in China and the consumption concept of Chinese people, outdoor furniture has not been a popular product in China. However, with the improvement of China's economic level, the demand for spiritual life of the people is getting higher and higher, and outdoor furniture has also become an indispensable household item for the people to pursue high-quality life.
The author learned from the customer service of the First Furniture Network that in recent months, most dealers have consulted about new Chinese furniture, and there are also many dealers who consult about European and American furniture, but there are very few dealers who consult about outdoor furniture.
The author searched the sales of new Chinese-style furniture, European-style furniture, American-style furniture and outdoor furniture on the online sales platform. Among them, the sales of a hanging basket swing chair in outdoor furniture is similar to the most popular new Chinese-style furniture, and the monthly transaction volume is quite considerable, but the sales of outdoor rest tables and chairs are relatively poor.
The author believes that this is still the difference caused by the living habits and consumption concepts of Chinese people. Chinese people usually entertain guests at home, and coupled with the restrictions of community unit buildings, they rarely need outdoor rest tables and chairs, and demand drives supply. Without demand, there is no consumption. Secondly, many Chinese people's consumption concepts and habits are greatly influenced by TV dramas. The protagonists of many urban TV dramas have a hanging basket swing chair at home, which can not only relax, but also improve the owner's life style. The hanging basket swing chair is a mobile furniture that can be placed indoors and outdoors. Therefore, the author believes that this is the reason why the hanging basket swing chair is popular. It can be seen that consumption concepts and habits are not immutable, and many things will affect people's consumption concepts. Thirdly, the lack of attention by dealers and stores is also the reason why outdoor furniture has not developed rapidly in China.
In order to find out the real sales situation of outdoor furniture, I visited a home furnishing store in Nanjing. As soon as I entered the door, I saw a garden design furniture store on the left. At that time, I thought that I was lucky today and saw today's goal as soon as I entered the store. But after I walked around the entire store, this idea had been removed from my mind.
I saw a garden design on the second floor on the guide sign in the store, but I walked around the second floor and did not find an outdoor furniture store. In order to find an outdoor furniture store in the store, I walked around the entire four floors. There was only a garden design furniture store in the corner of the entrance on the first floor, and I did not see any billboards or banners for outdoor furniture in the entire store. Just when I was discouraged and ready to leave from another door, I found the outdoor furniture area on the underground first floor, which was filled with swings, rest tables and chairs, etc., but it was obviously deserted. There were customers on each floor experiencing and looking for the products they needed. Only in the outdoor furniture area on the underground first floor, there were only a few shopping guides sitting on it to rest.
It can be inferred that outdoor furniture is not valued in this store. The area that should have been allocated to outdoor furniture is given to other furniture stores, and a corner of the underground first floor with a bad location is given to the outdoor furniture store. Moreover, the layout of the store is that the first floor is right at the entrance, and the escalator goes from the first floor to the fourth floor. In other words, only the elevator can reach the underground first floor. Generally, customers go to large stores by taking the escalator layer by layer. Unless there is a specific goal and the elevator is just in front of them, they will take the elevator up and down. From this, we can imagine the status of outdoor furniture in this store. Of course, it may also be that the author did not see the escalator leading to the underground first floor.
Through these comparisons, as well as the attitudes of dealers and stores, the reasons why outdoor furniture has not developed smoothly in China are also vivid.
With the pursuit of quality of life by the people, outdoor furniture has become a major trend in the future development of furniture consumption. It is time for dealers, manufacturers and stores to pay attention to outdoor furniture. In China, businesses have always followed the consumption habits of consumers, but it has been proven that consumers' consumption habits are easily influenced and guided by various things. When can businesses guide consumers' consumption habits? At that time, will outdoor furniture be popular?
